International network for natural sciences – research journal
  • mendeley icon
  • linkedin icon
  • google plus icon
  • twitter icon
  • google scholar icon
  • facebook icon

Development strategy of the Matang Keladan ecotourism object at Taman Hutan Raya Sultan Adam in South Kalimantan Province

By: Indah Fajarwati, Arief Soenjoto, Basir Achmad

Key Words: Strategy, Development, SWOT analysis

Int. J. Biosci. 15(4), 433-447, October 2019.

DOI: http://dx.doi.org/10.12692/ijb/15.4.433-447

Certification: ijb 2019 0351 [Generate Certificate]

Abstract

Natural resources should be managed well so that they increase income of local communities. One way of managing natural resources is developing ecotourism objects. An ecotourism object in South Kalimantan that can be developed to increase the income of the local communities is the Matang Keladan. The study of how to develop the Matang Keladan ecotourism object has never been done. This study aims to analyze the strengths, weaknesses, opportunities, and threats in the development of Matang Keladan ecotourism objects, then formulate strategies for developing ecotourism by minimizing weaknesses and threats and maximizing the utilization of opportunities and strengths. Data were collected through literature studies, observations and interviews with stakeholders such as the Forest Service of the Province of South Kalimantan, Technical Implementation Unit of Tahura Sultan Adam, universities/managers of special-purpose forest areas, village heads, members of the Forest Farmer Group or the Pesona Riam Kanan Tourism Conscious Group, Matang Keladan Ojek Association, villagers and visitors. Data were analyzed descriptively using SWOT analysis to determine the Matang Keladan ecotourism object development strategy. Based on the results of the study it can be concluded that the development strategies of Matang Keladan ecotourism object are to complement the supporting infrastructure of ecotourism activities; develop other types of tourism; enhance promotion; provide proper garbage bins and toilets to maintain cleanliness, and waste treatment; and increase cooperation between local communities, tourism actors and the government optimally.

| Views 16 |

| Views 16 |

Development strategy of the Matang Keladan ecotourism object at Taman Hutan Raya Sultan Adam in South Kalimantan Province

Achmad A. 2017. Establishing wildlife nature ecotourism. LKPP Media and Resources Study Center. Hasanuddin University. Makassar.

Damanik J, Weber HF. 2006. Ecotourism planning: from theory to application. Cooperation between the Tourism Study Center of Gajah Mada University and Andi Publisher. Yogyakarta.

Emzir. 2008. Quantitative and qualitative education research methods. Rajawali Press. Jakarta.

Gunawan H, Sugiarto. 2015. Conservation of ex-situ biodiversity through the development of the taman kehati by the private sector: lesson leamed from the Indonesian aqua danone group. Research and Development Center for Conservation and Rehabilitation. Forestry Research and Development Agency. Ministry of Forestry and the Environment. Bogor.

Iskandar. 2008. Educational and social research methodologies (quantitative and qualitative). GP Press. Jakarta.

Muttaqin T, Purwanto RH, Rufiqo SN. 2011. Study of Potential Ecotourism Development Strategies in Sempu Island Nature Reserve, Malang Regency, East Java Province. Journal of GAMMA 6, 152-161.

Nugroho I. 2011. Ecotourism and sustainable development. Student Library. Yogyakarta.

Purwanto S. 2014. Study of the potential and carrying capacity of Bukit Kelam nature tourism parks for ecotourism development strategies. Postgraduate School, Bogor Agricultural University. Bogor.

Rangkuti F. 2018. Personal SWOT analysis: The opportunity behind every difficulty. Gramedia Pustaka Utama. Jakarta.

Rangkuti F. 1998. SWOT analysis: technique dissecting business cases. Gramedia Pustaka Utama. Jakarta.

Rosita, Karim M, Haq N. 2017. Government strategy in improving tourism management organization (DMO) destinations in Tana Toraja Regency. Journal of Public Administration 2, 206-219.

Witantra AP. 2011. The Role of regional autonomy towards tourism. Proceeding the National Autonomy Regional Symposium. Jakarta.

Yoeti AOK. 2008. Tourism planning and development. Second printing. PT. Pradnya Paramita. Jakarta.

Indah Fajarwati, Arief Soenjoto, Basir Achmad.
Development strategy of the Matang Keladan ecotourism object at Taman Hutan Raya Sultan Adam in South Kalimantan Province.
Int. J. Biosci. 15(4), 433-447, October 2019.
https://innspub.net/ijb/development-strategy-matang-keladan-ecotourism-object-taman-hutan-raya-sultan-adam-south-kalimantan-province/
Copyright © 2019
By Authors and International Network for
Natural Sciences (INNSPUB)
https://innspub.net
brand
innspub logo
english language editing
  • CALL FOR PAPERS
    CALL FOR PAPERS
    Publish Your Article
  • CALL FOR PAPERS
    CALL FOR PAPERS
    Submit Your Article
INNSPUB on FB
Email Update