International network for natural sciences – research journal
  • mendeley icon
  • linkedin icon
  • google plus icon
  • twitter icon
  • google scholar icon
  • facebook icon

The impact of knowledge and perception on environmental stimulus and its effect on young generations attitude towards green products

By: Alfe M. Solina, Liane Vina G. Ocampo, Lexver G. Ocampo

Key Words: Green products, Consumer behaviour, Green purchase intention

J. Bio. Env. Sci. 20(5), 1-7, April 2022.

Certification: jbes 2022 0372 [Generate Certificate]

Abstract

It is vital to remember that public acceptance of pro-environmental behavior, as evidenced by the adoption of a sustainable lifestyle, is a critical issue in the fight to protect the environment. The purpose of this paper is to assess the young consumers knowledge and perception on green brand; examine their environmental attitudes and evaluate how these factors can affect their green product purchase intention. The result revealed that consumer knowledge and attitudes towards environment influenced their views on green products. It also demonstrated a strong link between green product perception and purchasing behaviour.

| Views 71 |

| Views 71 |

The impact of knowledge and perception on environmental stimulus and its effect on young generations attitude towards green products

Alamsyah DP, Suhartini T, Rahayu Y, Setyawati I, Hariyanto OIB. 2018. Green advertising, green brand image and green awareness for environmental products. IOP Conference Series: Materials Science and Engineering 434.

Alamsyah Doni, Othman Norfaridatul, Mohammed Hayder. 2020. The awareness of environmentally friendly products: The impact of green advertising and green brand image. Management Science Letters 10, 1961-1968.

DOI: 10.5267/j.msl.2020.2.017.

Frey BB. 2018. The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation DOI: http://dx.doi.org/10.4135/9781506326139.n565

Othman C, Rahman MS. 2014. Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase intention of organic fast food. Modern Applied Science 8(3), 92-106.

United Nations (N.A.). Achieving Sustainable Development and Promoting Development Cooperation Dialogues at the Economic and Social Council

Wang, Hong, Baolong Ma, Rubing Bai. 2019. “How Does Green Product Knowledge Effectively Promote Green Purchase Intention?” Sustainability 11(4), 1193. https://doi.org/10.3390/su11041193

White K, Hardisty DJ, Habib R. 2019.  The Elusive Green Consumer. Harvard Business Review. July–August 2019 issue pp. 124-133.

Yan, Yeow & Yazdanifard, Assoc Prof Dr Rashad. 2014. The Concept of Green Marketing and Green Product Development on Consumer Buying Approach. Global Journal of Commerce and Management Perspective 3, 33-38.

Yue B, Sheng G, She S, Xu J. 2020. Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity. Sustainability 2020 12, 2074.

https://doi.org/ 10.3390/su12052074

Alfe M. Solina, Liane Vina G. Ocampo, Lexver G. Ocampo.
The impact of knowledge and perception on environmental stimulus and its effect on young generations attitude towards green products.
J. Bio. Env. Sci. 20(5), 1-7, April 2022.
https://innspub.net/jbes/the-impact-of-knowledge-and-perception-on-environmental-stimulus-and-its-effect-on-young-generations-attitude-towards-green-products/
Copyright © 2022
By Authors and International Network for
Natural Sciences (INNSPUB)
https://innspub.net
brand
innspub logo
english language editing
  • CALL FOR PAPERS
    CALL FOR PAPERS
    Publish Your Article
  • CALL FOR PAPERS
    CALL FOR PAPERS
    Submit Your Article
INNSPUB on FB
Email Update