Status of agricultural goods as affected by the farmers’ marketing practices and perception in Manukan, Zamboanga del norte, Philippines during the Covid-19 Pandemic
Paper Details
Status of agricultural goods as affected by the farmers’ marketing practices and perception in Manukan, Zamboanga del norte, Philippines during the Covid-19 Pandemic
Abstract
We assessed the status of agricultural goods in the Municipality of Manukan, Zamboanga del Norte, Philippines through a well-structured questionnaire. The respondents were 20% of the farmers-vendors in the Barangay Food Terminals (BFTs) of the said locality. The questionnaire contained important parts such as (1) respondents’ profiles, (2) marketing practices of the respondents, (3) problems encountered, (4) government interventions, and (5) the general perception of the respondents. Most of the respondents were females (70%), and 45% are college degree holders and have 20 years of experience in farming. They all make sure the palatability and healthiness of their products, thus they reached loyal customers (29%) and resellers (71%). The price of their products is affordable. They also supply sufficiently and some of them (10%) do promotional activities. 90% of the respondents chose the BFT to be the venue for selling their agricultural products since it is accessible to the customers. 88% of the respondents declared that the consideration of the 4Ps in marketing is very effective. This resulted in most of them did not have encountered serious problems. Thus, they perceived that their agricultural goods are marketable and profitable. The LGU supported the respondents by the means of maintaining orderliness in the BFTs. The respondents had also received support from the Office of the Department of Agriculture in their LGU by benefiting them from the projects.
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Enrique E Biñas Jr., Roberto F Gumanas Jr. (2022), Status of agricultural goods as affected by the farmers’ marketing practices and perception in Manukan, Zamboanga del norte, Philippines during the Covid-19 Pandemic; IJB, V20, N1, January, P144-154
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