Consumers’ willingness to pay (WTP) for organic vegetables in region 02, Philippines
Paper Details
Consumers’ willingness to pay (WTP) for organic vegetables in region 02, Philippines
Abstract
The study investigated consumers’ willingness to pay a premium for organic vegetables in urban centers of Region 02. Three classes of vegetables were considered – legumes (mongo, habitchuelas, and stringbeans); fruit vegetables (eggplant, ampalaya, tomato, okra and squash); and leafy vegetables (cabbage, pechay, kangkong and amplaya leaves). The price premiums for organic vegetables ranged from 21.15% to 22.73% for legumes; 23% to 23.34% for fruit vegetables; and 23.9% to 24.8% for leafy vegetables. The effects of the determinants of consumers’ willingness to pay a premium were estimated using binary logistic regression. The empirical findings indicate that gender, educational status, household income, visual appearance, labelling, product availability, knowledge, and awareness exhibited a statistically significant positive relationship with consumers’ willingness to pay for organic vegetables. On the other hand, age, household size, and price posted a statistically significant negative relationship with consumers’ willingness to pay.
Boccaletti S, Nardella M. 2000. Consumer willingness to pay for pesticide-free fresh fruit and vegetables in Italy. International Food and Agribusiness Management Review 3, 297–310. https://ifama.org/resources/Documents/v3i3/Boccaletti-Nardella.pdf
Bonti-Ankomah S, Yiridoe EK. 2006. Organic and conventional food: A literature review of the economics of consumers’ perceptions and preference. Final Report. Organic Agriculture Centre of Canada. Nova Scotia Agricultural College, Nova Scotia, Canada. http://www.organicagcentre
Cranfield JAL, Magnusson E. 2003. Canadian consumer‘s willingness to pay for pesticides free food products: an ordered probit analysis. International Food and Agribusiness Management Review 6(4), 13-30. file:///C:/Users/ACER/Downloads/0604cr01.pdf
Darby K, Batte MT, Ernst S, Roe B. 2006. Willingness to pay for locally produced foods: A customer intercept study of direct market and grocery store shoppers. Selected paper prepared for presentation at the American Agricultural Economics Association Annual Meeting, Long Beach, California, July 23-26, 2006. https://core.ac.uk/download/pdf/6833434.pdf
Dimitri C, Greene C. 2002. Recent growth patterns in the U.S. organic foods industry. U.S. Department of Agriculture, Economic Research Service. Agriculture Information Bulletin Number777. http://www.ers.usda.gov/publications
Gil JM, Gracia A, Sanchez M. 2000. Market segmentation and willingness to pay for organic products in Spain. International Food and Agribusiness Management Review 3, 207-226. https://www.researchgate.net
Nouhoheflin T, Coulibaly O, Cherry AJ, Al-Hassan RM, Adegbola PY. 2004 Consumers‘perception and willingness to pay for organic vegetable in Benin and Ghana. Shaping the Future of African Agriculture for Development: The Role of Social Scientists. Proceedings of the Inaugural Symposium, 6 to 8 December 2004, Grand Regency Hotel, Nairobi, Kenya. http://ageconsearch.umn.edu/bitstream/9525/1/cp04no01.pdf.
Philippine Statistics Authority (PSA). 2017 and 2018. CountryStat Philippines http://countrystat.psa.gov.ph
Mary Evalyn Rose G. Romero (2021), Consumers’ willingness to pay (WTP) for organic vegetables in region 02, Philippines; IJB, V18, N6, June, P92-102
https://innspub.net/consumers-willingness-to-pay-wtp-for-organic-vegetables-in-region-02-philippines/
Copyright © 2021
By Authors and International
Network for Natural Sciences
(INNSPUB) https://innspub.net
This article is published under the terms of the
Creative Commons Attribution License 4.0