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Consumers’ willingness to pay (WTP) for organic vegetables in region 02, Philippines
Research Paper |
June 1, 2021
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Mary Evalyn Rose G. Romero
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Int. J. Biosci.18( 6), 92-102, June 2021
DOI: http://dx.doi.org/10.12692/ijb/18.6.92-102
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IJB 2021 [Generate Certificate]Abstract
The study investigated consumers’ willingness to pay a premium for organic vegetables in urban centers of Region 02. Three classes of vegetables were considered – legumes (mongo, habitchuelas, and stringbeans); fruit vegetables (eggplant, ampalaya, tomato, okra and squash); and leafy vegetables (cabbage, pechay, kangkong and amplaya leaves). The price premiums for organic vegetables ranged from 21.15% to 22.73% for legumes; 23% to 23.34% for fruit vegetables; and 23.9% to 24.8% for leafy vegetables. The effects of the determinants of consumers’ willingness to pay a premium were estimated using binary logistic regression. The empirical findings indicate that gender, educational status, household income, visual appearance, labelling, product availability, knowledge, and awareness exhibited a statistically significant positive relationship with consumers’ willingness to pay for organic vegetables. On the other hand, age, household size, and price posted a statistically significant negative relationship with consumers’ willingness to pay.
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Mary Evalyn Rose G. Romero (2021), Consumers’ willingness to pay (WTP) for organic vegetables in region 02, Philippines; IJB, V18, N6, June, P92-102
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By Authors and International Network for
Natural Sciences (INNSPUB)
http://innspub.net
This article is published under the terms of the Creative
Commons Attribution Liscense 4.0
Consumers’ willingness to pay (WTP) for organic vegetables in region 02, Philippines
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