Awareness and purchasing behavior of preservice teachers on environmental friendly products (EFP)
Paper Details
Awareness and purchasing behavior of preservice teachers on environmental friendly products (EFP)
Abstract
Future teachers serve as the main element in achieving environmentally literate populace which the country needs. Their adequate preparation in environmental education is a prerequisite for their future ability to design and implement effective environmental education. This study examined the awareness and purchasing behavior of preservice teachers on environmentally friendly products. It employed descriptive correlational research design with an adapted questionnaire to a sample size of 60 respondents. The study found out that the preservice teachers manifest a moderate extent of purchasing environmentally friendly products despite their awareness of the concepts, health benefits and environmental effects of environmentally friendly products. They agree that product quality, availability of the products, promotion, and advertisement of the product, and product price affect their purchasing behavior towards environmentally friendly products. Hence, as pre-service teachers, they can recognize their role as responsible consumers to buy products that are environmentally safe. This study also concluded that sex and age do not impose any significant difference while their parents’ education is the single variable defining the difference in their green purchasing behavior. Lastly, this study showed that there is a significant relationship on the level of awareness of the respondents towards environmentally friendly products to their purchasing behavior. Thus concludes that the more aware the students are about the environmentally friendly products, the more that they purchase these products.
Ajzen I. 1991. The theory of planned behavior. Organ. Behav. Hum. Dec. 50, 179-211. [Cross Ref].
Ali A, Ahmad I. 2012. Environment friendly products: factors that influence the green purchase intentions of Pakistani consumers. PJETS 2(1), 84-117.
Belz FM, Peattie K. 2012, Sustainability Marketing: A Global Perspective (2nd Ed.), Chichester: Wiley.
Bonnett M, Williams J. 1998. Environmental education and primary children’s attitudes towards nature and the environment. Cambridge Journal Of Education 28(2), 159-174.
Brata B, Husani S, Ali H. 2017. The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies ISSN 2415-6663 (Print) Scholars Middle East Publishers ISSN 2415-6671. (Online) Dubai, United Arab Emirates Website: http://scholarsmepub.com/
Caruana A, Vassallo R. 2003. Children’s perception of their influence over purchases: the role of parental communication patterns. Journal of Consumer Marketing 20(1), 55-66.
Chang C. 2011. “Feeling ambivalent about going green – Implication For Green Advertising Processing”. Journal of Advertising. Winter 2011. Vol. 40, Iss 4 pp. 19-31.
Chang NJ, Fong CM. 2010. “Green product quality, green corporate image, green customer satisfaction, and green customer loyalty”. African Journal of Business Management. October 2010.Vol. 4(13), pp. 2836-2844.
Chen TB, Chai LT. 2010. Attitude towards the environment and green products: consumers’ perspective. Management Science and Engineering 4(2), 27-39.
Chen-Hsuan Cheng J, Monroe M. 2010. Connection To Nature: Children’s Affective Attitude Toward Nature. Environment and Behavior 44(1), 31-49.
Cotte J, Wood SL. 2004. Families and innovative consumer behaviour: a triadic analysis of sibling and parental influence. Journal of Consumer Research 31(1), 78-86.
Crane A. 2000. Facing the backlash: Green marketing and strategic reorientation in the 1990s. Journal of Strategic Marketing 8(3), pp. 277-296.
Dikmenli Y. 2017. Preservice teachers’ perception levels concerning consumer environmental consciousness. Journal of Education in Science, Environment and Health (JESEH) 3(2), 157-164. DOI: 10.21891/jeseh.326741.
Engel JF, Blackwell RD, Miniard PW. 1995. Consumer behavior. International edition. Florida: The Dryden press.
Fuller DA. 2000: Sustainable Marketing: Managerial-Ecological Issues, Sage, Thousand Oaks, California.
Gall MD, Gall JP, Borg WR. 2007. Educational research: An introduction (8th ed.). Boston: Pearson.
Hai H, Mai P. 2012. Environmental Awareness and Attitude towards Green Purchasing of Vietnamese Consumers. 2012 JSPS Asian CORE Program, Nagoya University and VNU University of Economics and Business.
Harris B, Burress D, Eicher S. 2000. Demand for local and organic product: a brief review of literature. Kansas: University of Kansas Institute for Public Policy and Business Research.
Hustad TP, Pessemier EA. 1973. Will the real consumer activists please stand up: An examination of consumers’ opinions about marketing practices? Journal of Marketing Research 10, pp. 319-324.
Kim Y, Choi SM. 2005. Antecedents of green purchase behavior: An examination of collectivism, environmental concern and PCE. In: Menon G and Rao AR (Eds.), Advances in consumer research: 592-599. Association for Consumer Research, Duluth USA.
Kollmuss A, Agyeman J. 2002. Mind the gap: why do people act environmentally and what are the barriers to pro-environmental behavior?. Environmental Education Research 8(3), pp. 239-260.
Kumar PD. 2010. Green Marketing: A Start to Environmental Safety.” Advances in Management, Vol. 4, no. 12 pp. 59-61.
Laroche M, Bergeron J, Barbaro-Forleo G. 2001. Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing 18(6), 503-520. http://dx.doi.org/10.1108/EUM0000000006155
Lee K. 2009. Gender differences in Hong Kong adolescent consumers’ green purchasing behavior. Journal of Consumer Marketing 26(2), 87-96.
Magulod G, Jr C. 2018. Climate change awareness and environmental attitude of College students in one campus of a State University in the Philippines. J. Bio. Env. Sci. 12(2), 211-220, February 2018.
Magulod G, Jr C. 2018. Conservation beliefs and practices of indigenous people in Northwestern Cagayan, Philippines: Implications for environmental promotion and education. Journal of Biodiversity and Environmental Sciences (JBES) 12(6), 186-194.
Magulod G, Jr C. 2018. Environmental literacy and epistemological beliefs of Filipino pre-service teachers: A search for congruency. J. Bio. Env. Sci. 12(5), 197-205.
Magulod G, Jr C. 2018. Methods and patterns of integrating environmental values in teaching science among pre-service elementary teachers (5th ed., Vol. 12, Ser. 2018). Retrieved August 01, 208, from https://www.innspub.net/wp-content/uploads/2018/ 06/JBES-Vol-12-No-5-p-293-301.pdf
Morel, Kwakye A. 2012. Green marketing: Consumers’ Attitudes towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector. Retrieved from http://www.diva-portal.org/smash/get/diva2:553342
Panni MFAK. 2006. The Effect of Consumerism towards customer attitudinal behavior in food industry in Malaysia. M.Phil. Multimedia University.
Rawat S. 2015. Impact of Age and Income over Green Consumer Behavior. Indian Journal of Science and Technology, Vol 8(S4), 13-22, Febuary 2015.
Ruiz S, Arcas N, Cuestas P. 2001. Consumer attitudes towards ecological agrarian fruits and vegetables in Spain. A segmentation approach. Acta Horiculturae 559, pp. 681-686.
Schiffman LG, Kanuk LL. 2007. Consumer Behavior (9th edition). Upper Saddle River, N.J.: Pearson Prentice Hall, London.
Shahnaei S. 2012. The impact of individual differences on green purchasing of Malaysian consumers. International Journal of Business and Social Science 3(16), 132–140.
Solomon M. 2004. Consumer behavior. Sixth edition. Prentice Hall.
Wahid NA, Rahbar E, Shyan TS. 2011. Factors influencing the green purchase behavior of Penang environmental volunteers. International Business Management 5(1), 38-49.
Yatish Joshi, Zillur Rahman. 2016. “Predictors of young consumer’s green purchase behaviour”, Management of Environmental Quality: An International Journal, Vol. 27, Issue: 4, pp.452-472. https://doi.org/10.1108/MEQ-05-2015-0091
Bernard P. Madarang (2019), Awareness and purchasing behavior of preservice teachers on environmental friendly products (EFP); IJB, V14, N1, January, P554-562
https://innspub.net/awareness-and-purchasing-behavior-of-preservice-teachers-on-environmental-friendly-products-efp/
Copyright © 2019
By Authors and International
Network for Natural Sciences
(INNSPUB) https://innspub.net
This article is published under the terms of the
Creative Commons Attribution License 4.0