Beach resort guest satisfaction and loyalty in Dinagat Islands, Philippines
Paper Details
Beach resort guest satisfaction and loyalty in Dinagat Islands, Philippines
Abstract
The study assessed the guest loyalty and satisfaction of Beach resorts in Dinagat Islands, Philippines. The study made use of descriptive method and utilized an adapted questionnaire which was distributed among 200 clients of the top 8 most visited beach resorts in Dinagat Islands based on the data provided by the Department of Tourism 2021. In order to interpret the data gathered, statistical tools were used such as percentage and frequency, Kruskal-Wallis Test, Mann Whitney Test and Spearman Rho Correlation. Majority of the guests visiting beach resorts in Dinagat Islands were within 23-33 years old, single and female. The respondents were satisfied with the services of selected beach resorts for they assessed that the timeliness, completeness, courtesy, consistency, accessibility, accuracy, convenience, expectation, customer service, personal relationship and rewards.
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