Beach resort guest satisfaction and loyalty in Dinagat Islands, Philippines
Paper Details
Beach resort guest satisfaction and loyalty in Dinagat Islands, Philippines
Abstract
The study assessed the guest loyalty and satisfaction of Beach resorts in Dinagat Islands, Philippines. The study made use of descriptive method and utilized an adapted questionnaire which was distributed among 200 clients of the top 8 most visited beach resorts in Dinagat Islands based on the data provided by the Department of Tourism 2021. In order to interpret the data gathered, statistical tools were used such as percentage and frequency, Kruskal-Wallis Test, Mann Whitney Test and Spearman Rho Correlation. Majority of the guests visiting beach resorts in Dinagat Islands were within 23-33 years old, single and female. The respondents were satisfied with the services of selected beach resorts for they assessed that the timeliness, completeness, courtesy, consistency, accessibility, accuracy, convenience, expectation, customer service, personal relationship and rewards.
Bernazzani S. 2015. Customer Loyalty: The Ultimate Guide. Hubspot.
Craig W. 2017. Why a Strong Employee/Employer Relationship Is Important. Melco. Retrieved from https://www.forbes.com/ Journal of Tourism and Hospitality Research Vol. 17, No. 1, 2020 100 ISSN: 2094-1358
Customer loyalty in business. 2018. Retrieved from https://www.hubspot.com
Darcy S, Pegg S, Cameron B. 2013. Accessible tourism and sustainability: A discussion and case study. Journal of Sustainable Tourism. 18. DOI: 10.1080/09669581003690668.
Dawson C. 2017. A Vacation of One’s Own. The Globe and Mail. Retrieved from https://www. theglobeandmail.com
Greenlily M. 2017. Review of White Sand Beach Resorts in Laiya San Juan Batangas. Wander and Wisdom. Retrieved from https://wanderwisdom.com
Guinto R, Basit K, Lorenzo J, Pilobello G, Soriano M. 2016. Guest satisfaction and guest loyalty among selected hotels in batangas city. Batangas, Philippines. Guest (2016). Retrieved from: https://www.tripadvisor.com.ph
Im J. 2018. These are the Top 10 Travel Destinations on Earth, According to 100,000 Young People. Make It. Retrieved from https://www.cnbc.com
Khadka K, Maharjan S. 2017. Customer satisfaction and customer loyalty. Retrieved from: http://www.theseus.fi
McCracken M. 2018. Stop Exceeding Customer Expectations: To Create Immediate Loyalty Do This Instead. INC. Retrieved from https://www.inc.com/mareo-mccracken
Mills D. 2017. The Importance of Consistency in Customer Service. Jacada. Retrieved from https://www.jacada.com
Morgan L. 2017. Investigating Culturally Responsive Practices: Perception and Experiences of Secondary School Middle Leaders. Masters Thesis. Aukland University of Technology.
Pham Q, Tran S, Misra X, Maskeliunas R, Damasevicius R. 2017. Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam Sustainability. Open Access Journal 10(15), 1-14
Reid A. 2018. What is the meaning of the descriptive method in research. Synonym. Retrieved from http://classroom.synonym.com
RetailWise USA. 2017. The importance of greeting customers. Retrieved from: http://www.retail wiseusa.com
Sanchez R. 2018. Saudi Arabia to open luxury beach resort where women can wear bikinis. The Telegraphy News. Retrieved from https://www.telegraph.co.uk
Tola K, Abebe H, Gebremariam Y, Jikamo B. 2017. Improving Completeness of Inpatient Medical Records in Menelik II Referral Hospital, Addis Ababa, Ethiopia. Advances in Public Health 20(17),
Vershinina O. 2017. customer satisfaction in the banking sector: a study of russian bank pao “SBERBANK”. Published Thesis. Oulu University of Applied Sciences
Ward S. 2018. How to Use Customer Service to Drive Small Business Loyalty. The Balance Small Business. Retrieved from https://www.theb alancesmb.com
Aiza Q. Dayoc, Cynthia D. Sanico, Mary Jean C. Gipala (2023), Beach resort guest satisfaction and loyalty in Dinagat Islands, Philippines; JBES, V23, N3, September, P85-100
https://innspub.net/beach-resort-guest-satisfaction-and-loyalty-in-dinagat-islands-philippines/
Copyright © 2023
By Authors and International
Network for Natural Sciences
(INNSPUB) https://innspub.net
This article is published under the terms of the
Creative Commons Attribution License 4.0