Complying management strategies in tourism lands (Case study: Abbas Abad National park, Behshahr)

Paper Details

Research Paper 01/05/2017
Views (259) Download (10)

Complying management strategies in tourism lands (Case study: Abbas Abad National park, Behshahr)

Abbas Najafi, Saeed Karimi, Hamidreza Jafari, Zahra Yazdi
J. Bio. Env. Sci.10( 5), 106-120, May 2017.
Certificate: JBES 2017 [Generate Certificate]


Today, tourism is one of the world’s main source of income. Appropriate strategies should be used to improve this industry. In this study, strategy management was examined for considering the Abbas Abad forest park which is one of the most important areas of tourism in Iran. This area due to natural values have the opportunities for tourism industry and need for appropriate strategies to identify the strengths and weaknesses of the region so as to improve the tourism offering programs. In order to identify the strengths and weaknesses of this strategy with a number of informed experts and specialists of relevant government departments were interviewed. Using SWOT to cross these factors together and appropriate strategies was determined to manage the complex. Sum score of internal factors evaluation matrix (IFE) were 0.154 and of external factors evaluation matrix (EFE) were -0.041 based on calculation with Arabic method from which a competitive strategy (ST) is obtained for Abbas Abad national park based SWOT diagram. Five strategies including ST1 (calculating the carrying capacity), ST2 (holding training courses to improve the environmental culture of visitors), ST3 (conducting programs for empowering local communities towards participation of individuals in region management), ST4 (protecting and repairing historical monuments of the region), and ST5 (increasing facilities and services fitting the region to increase visitors’ welfare in different days of the year), and they are fed into quantitative strategic planning matrix (QSPM). ST1 gained the highest score based on calculations and it was recommended that strategy ST1 is considered the main strategy for the region and ST5 which is in the second place is entered the management plan of the region if everything is progressing well..  It is recommended that carrying capacity of the region should be calculated in future works and public potentials in the region should be identified and local and native people should be used for managing the region by presenting train courses about natural and historical characteristics of the region and strengthening rural cooperative.


Aarabi SM. 2010. handbook of strategic planning, office of cultural research, fourth edition, Tehran, page 18.

Alvani M, Deheshti Z. 1994. Foundations of tourism, Tehran: economic deputy and planning of the poor and veteran foundation of Islamic Revolution Press.

Amirnezhad H, Ra’afiee H. 2009. Economic valuation of environment properness, agriculture and natural resource science magazine 16, 3.

Androodi N. 2006. Principals and methods of environmental management. Kongereh Press, page 410.

Azarnia S. 2007. findings of Abbas Abad historical complex, Behshahr, Roshd Magazine 9, 2.

Chardonnet P, Soto B, Fritz H, Crosmary W, Drouethoguet N, Mesochina P. 2010. Managing the Conflicts between People and Lion: Review and Insights from the Literature and Field Experience. Wildlife Management Working Paper 13, 66 pages.

David FR, translated by Dr. Ali P and Dr. Seyed MA. 2000. strategic management, cultural research office, Tehran.

Diamantopoulou P, Voudouris K. 2008. Optimization of water resources management using SWOT analysis: the case of Zakynthos Island, Ionian Sea, Greece. Environmental Geology 54, 197-211.

Diestefano E. 2005. World Conservation Union on Human-wildlife conflict, Human-Wildlife Conflict worldwide: collection of case studies, analysis of management strategies and good practices. FAO, Rome.

Ebrahimzadeh E, Shamsallah K, Muhammad E. 2006. Strategic planning of tourism development focusing on religious tourism (case study: Qom), quarterly of human geographical researches.76, Tehran University.

Harrison J, John K. 2007. Strategic management, fourth edition, Heiat Press, 335 pages.

Harrison J, John K. 2003. strategic management, translated by Behrooz Ghasemi, first edition, Tehran: Heiat Press.

Hong CW, Chan NW. 2010. Strength- Weakness- Opportunities- Threats Analysis of Penang National Park for Strategic Ecotourism Management, World Applied Sciences Journal 10 (Special Issue of Tourism & Hospitality).

Hunger D, Thomas V. 2007, Foundations of strategic management, Translated by Seyed Muhammad Aarabi and Hamidreza Rezvani, cultural research office press, Tehran, Iran, 350 pages.

Najdeska KA, Rakicevik Ga. 2012.Planning of sustainable tourism development,Procedia Social and Behavical Sciences 44, p 210-220

Nikolaou IE,  Evangelinos KI. 2010. A SWOT analysis of environmental management practices in Greek Mining and Mineral Industry. Resources Policy 35, 226–234.

Noori K, Zand F. 2013.The Role of Rural Tourism in Rural Sustainable Development According to the SWOT Method (Case Study: Kermanshah Province villages), International Research Journal of Applied and Basic Sciences,2620-2625.

Madhooshi M, Naserpoor N. 2003. Assessing obstacles of tourism development in Lorestan Province, quarterly of commercial bulletin. 28, page 71.

Mafi AA, Avanbakht GZ. 2011. Analyzing tourism development approaches using political-economic SWOT model (focusing on Gheshm Island). 284, pages 240-249.

Meshkini A, Soltanzadeh A, Rahmati A, Zare Y. 2012. Opportunities and challenges of tourism industry development in Maragheh, quarterly of economy and urban management. 1, pages 83-101.

Moradi Masihi V. 2009. Strategic planning in metropolitans, first edition, Tehran: urban processing and planning press.

Muharamnezhad N. 2006. Environment management and planning, Moalef Press, page 343.

Piers JA, Richard BR. 2004. strategic management (planning, administration and control, translated by Seyed Mahmud hosseini, Tehran: organization of study and compilation of human science books for universities (SAMT), page 387.

Raufirad V, Ghorbani A, Rafiaani P, Azadi H. 2015. Ecotourism sustainable development strategies using SWOT and QSPM model: A case study of Kaji Namakzar Wetland ,South Khorasan, Tourism Management Perspectives 16, p 290-297.

Saaty RW. 1987. The analytic hierarchy process and SWOT analysis what it is and how it is used, Math.Model (9), 161-178.

Saghaee M, Mafi E. 2009. Function of MS-SWOT model in analyzing tourism management (Case study: Mashhad metropolitan), geography and development, pages 27-50.

Savory R. 1993. Iran in Safavid Era, translated by Kambiz Azizi, Tehran, Markaz Press.

Seryasat M, Rahmani HB, Karimian T, Hajilo M. 2013. Rural Tourism Development Strategic Using SWOT analysis: Case study, Life Science Journal 10.

ShieAl Fateh K. 2009. sustainable tourism in natural parks of suburbs using SWOT strategic analysis approach (case study: Nazhvan lands, Isfahan suburb), Armanshahr magazine. 3, pages 1-9.

Shrestha RK, Alavalapati JRR, Kalmbacher R. 2004. Exploring the potential for silvopasture adoption in southcentral Florida: An application of SWOTAHP method. Agricultural Systems, 81.

Taleai M, Mansouri A, Sharifi A. 2009. Surveying general prospects and challenges of GIS implementation in developing countries: a SWOT-AHP approach, Journal of Geographical Systems, 11.

Tohidy F. 2011. Economic Impact of Tourism Industry, International Journal of Business and Management. 6.8

World Travel Tourism Council. 2011.

World Tourism Organization. 2011. Tourism Highlight.

Zhang XM. 2012. Research on the Development Strategic of Rural Tourism in Suxhou Based on SWOT Analysis, Conference on Future Energy, Environment and Material: Energy Procedia 16, p 1295-1299.