Consumer demand analysis of Ytawes Districts dairy market: A review
Paper Details
Consumer demand analysis of Ytawes Districts dairy market: A review
Abstract
A lookback on consumers’ demand on milk products is vital for CSU-Piat’s dairy center’s business operation. The conduct of this research aimed to review the consumer demand in the Ytawes district’s dairy market. This study utilized the descriptive research method using interview in collecting the required data and frequency count and percentages in analyzing the collected data. The respondents of the study were the household in the five municipalities of Ytawes District. From the findings of the study, the researchers conclude that Ytawes district has a high demand for dairy products. Consumers prefers to purchase and consume milk powders on a daily basis but also get the chance to buy and consume other dairy product lines which are locally-produced and normally sold at grocery/convenience stores. To mention, most of the milk consumers in every household are children. Moreover, consumers’ purchasing behavior are generally affected by factors like price, taste, product safety and health benefits. While most of the consumers are not advised by health professionals to consume dairy products, their willingness to purchase and consume is evidenced by their average monthly purchases and current consumption patterns. Also, when compared to other advertisement media, the internet is the main source of dairy product awareness. Further, the researcher recommends that a consumer-demand analysis or review should be regularly conducted to keep track of the consumers’ demand on dairy products and CSU-Piat’s dairy center may opt to display its products in grocery/convenience stores to make it accessible to consumers and can make use of the internet for demand creation.
Abygail L, Belgiawan P. 2022. Marketing Strategy to Improve Brand Awareness: Case Study of a Cloud Service Provider in Indonesia. International Journal of Current Science Research and Review 05, DOI: 10.47191 /ijcsrr/V5-i12-14.
Ahmadi Kaliji S, Mojaverian SM, Amirnejad H, Canavari M. 2019. Factors Affecting Consumers’ Dairy Products Preferences. Agris On-line Papers in Economics and Informatics 11, 3-11. DOI: 10.7160/aol.21.
Bahety PK, Sarkar S, De T, Kumar V, Vilakshan AM. 2022. Exploring the factors influencing consumer preference toward dairy products: an empirical research, XIMB Journal of Management, ISSN: 0973-1954.
Boimah M, Weible D. 2021. “We Prefer Local but Consume Imported”: Results from a Qualitative Study of Dairy Consumers in Senegal, Journal of International Food & Agribusiness Marketing.
Bytyqi N, Muji S Rexhepi A. 2020. Consumer Behavior for Milk and Dairy Products as Daily Consumption Products in Every Household—The Case of Kosovo. Open Journal of Business and Management 8, 997-1003.
Clark BE, Pope L, Belarmino EH. 2022. Perspectives from healthcare professionals on the nutritional adequacy of plant-based dairy alternatives: results of a mixed methods inquiry. BMC nutrition 8(1), 46.
Domazet I. 2017. The Influence of Advertising Media on Brand Awareness. Management Journal of Sustainable Business and Management Solutions in Emerging Economies 23(1), 13.
Hollinger F, Staatz JM. 2015. Agricultural Growth in West Africa. Market and policy drivers. FAO, African Development Bank, ECOWAS.
Klaudia K, Janka TP, Alena K. 2015. Factors Influencing Milk Consumption and Purchase Behavior-Evidence from Slovakia, Procedia Economics and Finance 34, 573-580, ISSN 2212-5671.
Lefèvre M. 2014. Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Products in Senegal. Agricultural and Resource Economics Review 43(01), 158-177.
Muunda E, Mtimet N, Bett E, Wanyoike F, Alonso S. 2023. Milk purchase and consumption patterns in peri-urban low-income households in Kenya. Front. Sustain. Food Syst 7, 1084067.
Upendram S, Jensen KL, De Long KL, Menard RJ, Eckelkamp EA. Consumer Dairy Product Expenditures and Preferences for Dairy Products Made With Tennessee Milk. Real Life Solutions, Institute of Agriculture, The University of Tennessee.
Vroegindewey R, Richardson R, Theriault V, Chung K. 2019. Competitiveness of local versus imported milk in the manufacturing of consumer products: evidence from the urban Malian market. Feed the Future Innovation Lab for Food Security Policy Research Paper. East Lansing: Michigan State University.
Xu L, Yang X, Wu L. 2019. Consumers’ Willingness to Pay for Imported Milk: Based on Shanghai, China. International journal of environmental research and public health 17(1), 244.
Lim Diana O, Nardo Monaliza R, Tagudan Florante M., 2023. Consumer demand analysis of Ytawes Districts dairy market: A review. Int. J. Biosci., 23(1), 109-114.
Copyright © 2023 by the Authors. This article is an open access article and distributed under the terms and conditions of the Creative Commons Attribution 4.0 (CC BY 4.0) license.