Factors affecting sustainable cotton initiative effectiveness among rural masses: inductive study to explore supporting factors
Paper Details
Factors affecting sustainable cotton initiative effectiveness among rural masses: inductive study to explore supporting factors
Abstract
Cotton is the major cash crop of Pakistan as country is fourth producer as well 3rd ranked consumer of the world. Farmers’ livelihoods are heavily dependent upon cotton production. However, in the wake of increased production and profit excessive application of pesticides and active ingredients has endangered the human life and environment. In this regard, Sustainable Cotton Initiative was started by WWF to guide farmers to use précised practices for environment protection. Despite of extensive potential of project outcome still found sluggish. Present study highlighted the major factors Poor socio-economic conditions of farmers, lack of financial resources, inadequate trainings, sluggish interest, less production, small land holdings, and less profit affecting effectiveness of SCI. despite of experience in farming still production level was found lower which is pertinent to several other factors like inadequate education, small landholding and sluggish understanding of supportive factors. it is recommended that effective interventions to create income opportunities, controlling cost of production, facilitation by WWF staff, establishment of stable market followed by training opportunities for the resource poor farmers will not only enhance farmers interest but also will improve the profits.
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