Information seeking practices, problems, challenges, preferences and media usage among fishers and farmers: Towards an improved dissemination and utilization of the MangngalApp

Paper Details

Research Paper 16/02/2024
Views (531) Download (18)

Information seeking practices, problems, challenges, preferences and media usage among fishers and farmers: Towards an improved dissemination and utilization of the MangngalApp

Billy S. Javier, Jesty S. Agoto, James Karl A. Agpalza
J. Bio. Env. Sci.24( 2), 73-80, February 2024.
Certificate: JBES 2024 [Generate Certificate]


With the growing demand of communities to be well-informed, this research study determines the information seeking practices, technology awareness of key stakeholders in fishing and farming activities. Specifically, this study provides relevant results along socio-economic characteristics of the participants, their awareness of technology to boost productivity and efficiency, their access and use of media and information as well as their information-seeking practices. The descriptive-survey research design was employed in the study. Findings revealed that most of the participants take a balance in fishing and farming activities based on their socio-economic characteristics. Their access to information relies on available sources of information in their location and available media at home. Their information-seeking practices are dependent on the information needs and preferences of media in the area. Results of the study provides insights to redefining information dissemination practices and strategies catering to the immediate, relevant, and reliable information to fishers, farmers, gatherers, and processors. It is hoped that the study offers opportunity to communicating the different relevant information to the stakeholders. Particularly in this study, it is hoped that the sustained management and upscaling of the MangngalApp, boosts the productivity, cost-efficiency, and faster turnaround. The results are limited at the responses elicited thru questionnaire and focus-group discussions to a coastal community in Northern Cagayan, Philippines.


Buchanan L,  O’Connell A. 2006. A brief history of decision making. Harvard Business Review.

Bradley D, Merrifield M, Miller KM, Lomonico S, Wilson JR, Gleason MG. 2019. Opportunities to improve fisheries management through innovative technology and advanced data systems. Fish and Fisheries.

Denizcan Durgun CG. 2020. Information source preferences of small-scale fishers in the Aegean Sea coast of Turkey. Acta Ichthyologica et Piscatoria, 51(1), 47-52.

Koshy J. 2020. Weather forecasts: Economic benefits to farmers, fishermen since 2015 work out to ₹19,000 cr. per annum. Retrieved from The Hindu:

Maguigad JS. 2019. Fishery Profile. Retrieved from Province of Cagayan Official Investment Website:

PSA. 2012. Census of Agrictulture and Fisheries. Retrieved from OpenSTAT – Philippine Statistics Authority:

PhilAtlas. (n.d.). Aparri, Province of Cagayan. Retrieved from PhilAtlas Website:

Philippine Statistics Authority. 2022. Household Population, Number of Households, and Average Household Size of the Philippines (2020 Census of Population and Housing). Retrieved from PSA Website:

Kusyama SL, Machuve D, Kisangiri M, Mfanga A. 2022. Analysis of effectiveness of channels for information gathering and dissemination: Case of fisheries stakeholders in Mwanza and Mara regions of Tanzania. African Journal of Science, Technology, Innovation and Development 14(1).

Streufert SC. 1973. Effects of information relevance on decision making in complex environments. Memory and Recognition 1(3), 224-228.