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Information sources and their perceived effectiveness on adoption of recommended technology for the rice crop in district Naushahro Feroze, Sindh, Pakistan

Research Paper | July 1, 2017

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Amanullah Tunio, Imran Jatoi, Ahmed Ali Mengal

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Int. J. Agron. Agri. Res.11( 1), 131-139, July 2017


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Present study was carried out in district Naushahro Feroze, Sindh Pakistan, In order to identify the rice farmers’ awareness regarding modern technologies. Stratified Random Sampling method was applied for the selection of one hundred (100) rice growers from the district. The data revealed that a more than half (55%) of the rice growers were literate having average 9.3 years of farming experience. Vast majority (82%) of the rice growers were tenant’s (7.5 acres per family), majority (80%) of them were using canal water. While, all the rice growers perceived that sowing method and weed control measures were completely diffused among them, where more than half (63%) of the rice growers perceived that new varieties for rice were completely diffused and almost among 90% of the farmers the insect control measures completely diffused. The top rank sources of information as perceived by the rice growers, was neighboring farmers, followed by radio, television, and contact farmers etc. Based on research findings, it is recommended that farmers do not care to use recommended land preparation technologies and fertilizer application. Therefore, it is recommended that an extension worker should stimulate farmers motives to use them properly. The study found that the performance of agriculture extension services was insignificant diffusion adoption process of recommended technologies. Therefore, it is recommended that agricultural extension services should come up to regulate the farm and home visits to the rice growers in this connection.


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