Int. J. Biosci.20(4), 106-120, April 2022
Smallholders, including saba banana farmers, often find it difficult to sell their produce to high-value markets and generally sell to intermediaries. However, intermediary traders can eliminate the opportunity for farmers to get high profits, so the market becomes inefficient. This study investigates banana saba’s channel pattern and marketing efficiency holistically, which has not been widely studied using the structure, behavior, and performance (SCP) approach. A random sampling technique was determined to find 254 farmer samples. A total of 149 traders have been found, consisting of 13 collectors, 26 wholesalers, and 110 retailers spread over several banana saba marketing destinations. Based on the findings, seven marketing channels are divided into two marketing areas, namely rural and urban markets. The structural analysis results show that the rural market structure is characterized by a monopolistic market, while the urban market is perfectly competitive. Market conduct analysis shows that the price of saba bananas is determined by market equilibrium in rural markets and by traders in urban markets. Performance analysis shows that farmers’ share is highest in rural markets and lowest when sold to urban markets. Under the SCP approach, rural markets are efficient, while urban markets are inefficient. This study highlights the need for future research to determine the distribution of saba banana farmers’ produce directly to the market.
Abebe GK, Bijman J, Royer A. 2016. Are middlemen facilitators or barriers to improve smallholders’ welfare in rural economies? Empirical evidence from Ethiopia. Journal of Rural Studies 43, 203–213. https://doi.org/10.1016/j.jrurstud.2015.12.004
Ahmed YA. 2020. Structure, Conduct, and Performance ( SCP ) of Fruit Marketing in Ethiopia. Journal of Marketing and Consumer Research 68, 1–7. https://doi.org/10.7176/JMCR/68-01
Akinlade RJ, Balogun OL, Obisesan AA. 2016. Commercialization of Urban Vegetable Farming. International Journal of Vegetable Science 22(1), 24–34. https://doi.org/10.1080/19315260.2014.921266
Akinyemi SOS, Adejoro MA, Layade AA, Adegbite OO. 2017. Market Structure and Performance for Plantain and Banana. International Journal of Fruit Science 17(4), 440–450. https://doi.org/10.1080/15538362.2017.1360231
Aliyi I, Faris A, Ayele A, Oljirra A, Bayessa M. 2021. Profitability and market performance of smallholder vegetable production: evidence from Ethiopia. Heliyon 7(9), e08008. https://doi.org/10.1016/j.heliyon.2021.e08008
Badan Pusat Statistik Kalimantan Tengah. 2021. Provinsi Kalimantan Tengah Dalam Angka (Kalimantan Tengan in Figures) 2021. Badan Pusat Statistik.
Barrett CB. 2001. Measuring Integration and Efficiency in International Agricultural Markets. Review of Agricultural Economics 23(1), 19–32. https://doi.org/10.1111/1058-7195.00043
Busch G, Spiller A. 2016. Farmer share and fair distribution in food chains from a consumer’s perspective. Journal of Economic Psychology, 55(March), 149–158. https://doi.org/10.1016/j.joep.2016.03.007
Chigusiwa L, Bindu S, Muchabaiwa L, Mudavanhu V. 2013. The Role of Market Middlemen in the Marketing of Smallholder Horticultural Products in Zimbabwe. Greener Journal of Business and Management Studies 3(8), 369–377. https://doi.org/10.15580/gjbms.2013.8.110113944
Courtois P, Subervie J. 2014. Farmer bargaining power and market information services. American Journal of Agricultural Economics 97(3), 953–977. https://doi.org/10.1093/ajae/aau051
Dynasari, Wahyunindyawati, Asnah, Kasijadi, F. 2010. Pendekatan S-C-P Pada Pengukuran Efisiensi Pemasaran Bawang Merah Di Kabupaten Probolinggo. Buana Sains 10(1), 57–66.
Ebata A, Hernandez MA. 2017. Linking smallholder farmers to markets on extensive and intensive margins: Evidence from Nicaragua☆. Food Policy 73, 34–44. https://doi.org/10.1016/j.foodpol.2017.09.003
Enibe D, Chidebelu S, Onwubuya E, Agbo C, Mbah A. 2009. Policy Issues in the Structure, Conduct and Performance of Banana Market in Anambra State, Nigeria. Journal of Agricultural Extension 12(2), 32–40. https://doi.org/10.4314/jae.v12i2.47048
Eronmwon I, Alufohai G, Ada-Okungbowa C. 2014. Structure, conduct and performance of Plantain Marketing in Edo State, Nigeria. Journal of Applied Sciences and Environmental Management 18(3), 437-440–440. https://doi.org/http://dx.doi.org/10.4314/jasem.v18i3.10Plantain
Fafchamps M, Hill RV. 2005. Selling at the farmgate or travelling to market. American Journal of Agricultural Economics 87(3), 717–734. https://doi.org/https://www.jstor.org/stable/3697909
Fan Q, Salas Garcia VB. 2018. Information Access and Smallholder Farmers’ Market Participation in Peru. Journal of Agricultural Economics 69(2), 476–494. https://doi.org/10.1111/1477-9552.12243
Gebre GG, Rik E, Kijne A. 2020. Analysis of banana value chain in Ethiopia: Approaches to sustainable value chain development. Cogent Food and Agriculture 6(1). https://doi.org/10.1080/23311932.2020.1742516
Giroh DY, Umar HY, Yakub W. 2010. Structure, conduct and performance of farm gate marketing of natural rubber in Edo and Delta States, Nigeria. African Journal of Agricultural Research 5(14), 1780–1783. https://doi.org/10.5897/AJAR09.356
Harriss B. 1979. There is Method in My Madness: Or is it Vice Versa? Measuring Agricultural Market Performance. Food Research Institute Studies 17(2), 197–218. https://doi.org/10.22004/ag.econ.135576
Kohls RL, Uhl JN. 2002. Marketing of Agricultural Products. Prentice Hall. https://books.google.co.id/books?id=P6bvAAAAMAAJ
Lee B, Liu JY, Chang HH. 2020. The choice of marketing channel and farm profitability: Empirical evidence from small farmers. Agribusiness 36(3), 402–421. https://doi.org/10.1002/agr.21640
Lim TK. 2012. Musa acuminata × balbisiana (ABB Group) ‘Saba.’ In Edible Medicinal and Non Medicinal Plants 3, 544–547. Springer, Dordrecht. https://doi.org/https://doi.org/10.1007/978-94-007-2534-8_70
Lustre AO, Soriano MS, Morga S, Balagot AH, Tunac MM. 1976. Physico-chemical changes in “Saba” bananas during normal and acetylene-induced ripening. Food Chemistry 1(2), 125–137. https://doi.org/10.1016/0308-8146(76)90004-2
Magesa MM, Michael K, Ko J. 2014. Access to Agricultural Market Information by Rural Farmers in Tanzania. International Journal of Information and Communication Technology Research 4(7), 7–9. http://www.esjournals.org
Markelova H, Meinzen-Dick R, Hellin J, Dohrn S. 2009. Collective action for smallholder market access. Food Policy 34(1), 1–7. https://doi.org/10.1016/j.foodpol.2008.10.001
Marwa T, Bashir A, Adam M. 2017. Market Integration of Agricultural Products. International Journal of Economics and Business Administration, 2, 69–82.
Mason ES. 1939. Price and Production Policies of Large-Scale Enterprise. The American Economic Review 29(1), 61–74. http://www.jstor.org/stable/1806955
Mebrate Y, Worku A. 2019. Structure, Conduct and Performance of Fish Market in Central Ethiopia. Management Studies and Economic Systems (MSES), 4(4), 295–303. http://www.msaes.org/article_97169.html
Mgale YJ, Yunxian Y. 2020. Marketing efficiency and determinants of marketing channel choice by rice farmers in rural Tanzania : Evidence from Mbeya region. Australian Journal of Agricultural and Resource Economics 59, 1–21. https://doi.org/10.1111/1467-8489.12380
Migose SA, Bebe BO, de Boer IJM, Oosting S. J. 2018. Influence of distance to urban markets on smallholder dairy farming systems in Kenya. Tropical Animal Health and Production 50(7), 1417–1426. https://doi.org/10.1007/s11250-018-1575-x
Minot N, Hill RV. 2007. Developing and Connecting Markets for Poor Farmers. October, 1–4.
Mmbando FE, Wale EZ, Baiyegunhi LJS. (2017). The welfare impacts of market channel choice by smallholder farmers in Tanzania. Development in Practice 27(7), 981–993. https://doi.org/10.1080/09614524.2017.1353066
Monke E, Petzel T. 1984. Market Integration: An Application to International Trade in Cotton. American Journal of Agricultural Economics 66(4), 481–487. https://doi.org/10.2307/1240927
Myers RJ, Sexton RJ, Tomek WG. 2010. Acentury of research onagriculturalmarkets. American Journal of Agricultural Economics 92(2), 376–402. https://doi.org/10.1093/ajae/aaq014
Negi DS, Birthal PS, Roy D, Khan MT. 2018. Farmers’ choice of market channels and producer prices in India: Role of transportation and communication networks. Food Policy, 81(September), 106–121. https://doi.org/10.1016/j.foodpol.2018.10.008
Nzima WM, Dzanja J. 2015. Efficiency of Soybean Markets in Malawi: Structure, Conduct, and Performance Approach. International Journal of Business and Social Science 6(4), 162–170.
Olawoye BT, Kadiri O, Babalola TR. 2017. Modelling of thin-layer drying characteristic of unripe Cardaba banana (Musa ABB) slices. Cogent Food and Agriculture 3(1). https://doi.org/10.1080/23311932.2017.1290013
Ordofa G, Zemedu L, Tegegne B. 2021. Structure conduct and performance of dairy market in Ada ’ a Berga district , Ethiopia. Cogent Food & Agriculture, 7(1). https://doi.org/10.1080/23311932.2021.1918878
Ouma E, Jagwe J, Aiko G, Abele S. 2010. Determinants of smallholder farmers ’ participation in banana markets in Central Africa : the role of transaction costs. Agricultural Economics 41, 111–122. https://doi.org/10.1111/j.1574-0862.2009.00429.x
Pamphile B, Mulyungi P, Wanzala F, Eric N, Nsengiyumva A. 2018. Factors that influence banana supplied to the market in Muhanga Disitrict, Rwanda. International Journal of Scientific & Engineering Research 9(7), 954–960. https://doi.org/10.13140/RG.2.2.25052.03207
Panda RK, Sreekumar. 2012. Marketing Channel Choice and Marketing Efficiency Assessment in Agribusiness. Journal of International Food and Agribusiness Marketing 24(3), 213–230. https://doi.org/10.1080/08974438.2012.691812
Reginio FC, Ketnawa S, Ogawa Y. 2020. In vitro examination of starch digestibility of Saba banana [Musa ‘saba’(Musa acuminata × Musa balbisiana)]: impact of maturity and physical properties of digesta. Scientific Reports 10(1). https://doi.org/https://doi.org/10.1038/s41598-020-58611-5
Rego LL. 1998. The Relationship Market Structure-Market Efficiency from a Customer Satisfaction Perspective. Advances in Consumer Research 25(1), 132–138.
Robbins P. 2011. Commodity exchanges and smallholders in Africa. In International Institute for Environment and Development/Sustainable Food Lab.
Ruijs A, Schweigman C, Lutz C. 2004. The impact of transport- and transaction-cost reductions on food markets in developing countries: Evidence for tempered expectations for Burkina Faso. Agricultural Economics 31(2-3), 219–228. https://doi.org/10.1016/j.agecon.2004.09.009
Svensson J, Drott DY. 2010. Tuning in the Market Signal : The Impact of Market Price Information on Agricultural Outcomes. August.
Tarekegn K, Asado A, Gafaro T, Shitaye Y. 2020. Value chain analysis of banana in Bench Maji and Sheka Zones of Southern Ethiopia. Cogent Food and Agriculture 6(1), 1-20. https://doi.org/10.1080/23311932.2020.1785103
Ukav I. 2017. Market Structures and Concentration Measuring Techniques. Asian Journal of Agricultural Extension, Economics & Sociology 19(4), 1–16. https://doi.org/10.9734/ajaees/2017/36066
Yankson PWK, Owusu AB, Frimpong S. 2016. Challenges and Strategies for Improving the Agricultural Marketing Environment in Developing Countries: Evidence From Ghana. Journal of Agricultural and Food Information 17(1), 49–61. https://doi.org/10.1080/10496505.2015.1110030