Language choice for natural resource conservation and agricultural production information sharing and communication strategies for improved livelihoods among rural farmers in Southeast, Nigeria
Paper Details
Language choice for natural resource conservation and agricultural production information sharing and communication strategies for improved livelihoods among rural farmers in Southeast, Nigeria
Abstract
This study examined the role of language choice in agricultural information sharing and communication among farmers in Southeast Nigeria, where linguistic diversity presents significant challenges to the dissemination of agricultural innovations and practices. A total of 320 farmers were randomly selected from the study area. Data were collected through questionnaires and oral interviews and analyzed using means, standard deviations, and percentages. The results showed that the most commonly used languages for agricultural information dissemination were Igbo (87.5%), English (68.8%), Nigerian Pidgin (60.3%), and local dialects (56.1%). Farmers preferred the Igbo language because it enhanced understanding and clarity (M = 2.56), promoted higher adoption of innovations (M = 2.50), reduced mistakes (M = 2.47), and encouraged better participation in learning activities (M = 2.54). Language choice improved understanding of information (M = 2.45), enhanced productivity (M = 2.50), and strengthened farmers’ confidence and voice (M = 2.44). The major impacts of appropriate language use included improved comprehension (M = 2.41), increased adoption of innovations (M = 2.37), knowledge retention (M = 2.35), and trust and credibility (M = 2.34). Information-sharing strategies included farmer-to-farmer interaction (75.0%), media and technology (59.4%), and visual and non-verbal communication (46.9%). Key information shared with farmers included pest and disease control (85.9%), crop production (84.4%), market information (82.8%), livestock management (81.3%), and health and safety information (76.5%). Strategies for improving communication included strengthening extension services (87.5%), simplifying technical content (85.9%), utilizing local media platforms (84.2%), and prioritizing indigenous languages (81.2%). The study recommends prioritizing indigenous languages in agricultural communication to enhance knowledge transfer, farmer empowerment, and sustainable agricultural development in Southeast Nigeria.
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