Promoting your research work through Off Page SEO


Search engine optimization (SEO) has been around since the mid-1990s.with database. “SEO is a system which facilitates search engines find your website and rank it higher than the millions of other websites in response to a search question. SEO, therefore, makes it easier for you to get more traffic on your website. Basically, it’s about enhancing your site’s ranking in various popular search engines such as Google, Yahoo! and MSN. Search Engine Optimization is one of the most effective ways to attract more and more relevant visitors towards your website.” Search Engine Optimization (SEO) is just the first step of promoting your web site along with having an impact of your research work.

Main two types of SEO are (On page optimization and Off page optimization): On page optimization is the process of making a website SEO friendly and lot of points keep in mind when we doing the on page of any website like title tag optimization, meta description of that website, navigation structure of a website and more. Off Page Optimization is the activity that is done on other sites for our site to increase search engine ranking. Off page is what you do to promote your website like link building, social bookmarking, blog posting, directory submission, smo etc.

Regarding SEO expert, we are well acquainted with the fact that promoting your research work online is not just having a website. Most of the users who are in search of your article utilize a Search Engine such as Google to come across you research work. Now, if your website does not have an ongoing/current SEO strategy, you obstruct the ability for your site to be located over the search engines like Google.  Here some ways to promote your research work through ‘Off Page’ SEO

Better Content

Developing content sounds pretty easy, particularly in the academic and scientific communities where producing content is our bread and butter. However, there are additional ways you can get your name (and by extension your published content) out there in the online universe:

Write a blog. Search Engines love blogs. With the rise of social media platforms like Facebook and Twitter many people question whether blogs still have their place and the answer is a definitive YES! Sometimes people want a greater level of engagement on a certain topic and blogs are a great way to accomplish this while also positioning yourself as a thought leader in your space.

Get on Google+. It probably doesn’t come as a great shock that using Google’s social media platform will also help in other areas of Google’s offerings. In this case it means that your individual posts can show up in Google as a search result and are very important in increasing your SEO rankings. The best way to make Google+ work for you is to find relevant communities and contribute to those conversations. And best of all, if you are looking for content to post you can repurpose your blog content on your Google+ page. It’s two for the price of one!

Link Building

Along with proper keyword research, link building forms one of the pillars of search engine optimization. The basic principle used by all search engines to gauge your popularity is still counting the number of links that point to your website. Google weighs a link to your website just as a researcher would value a citation or a book-buyer might consider a positive review. The more inbound links you have, the more Google will value and highlight your content.

Integrate .edu’s. Links from .edu’s are like gold. Google loves links from institutional websites, yet it amazes me how infrequently you see this taken advantage of. If you write or publish content make sure that you link to it from your profile page on your institution’s website. It is also critical to reach out to other members of your community to get them to link to your content as well. A word of caution, Google doesn’t like reciprocal links (for the most part) so be careful of a, “you link to mine and I’ll link to yours” approach.

Wikipedia. Whether we like it or not, one of the first places many people look for substantive information is Wikipedia. Try finding a Wikipedia page on a topic related to your article and add content and your article link as a reference.

Apart from the above discussion, there are something to do:

Upgrade your website:

The last 3 years have seen modern web standards including HTML5 and CSS3 emerge. These technologies make it easier for search engines to parse your website content and index information. Upgrading our website is the single best thing you can to do increase your visibility on search engines.

Maintain your links:

As time goes on, many websites are simply not updated. Some websites go down. Even in existing websites, some pages are deleted. However, the links to these pages are not always taken down. These are called dead links and the resulting state is called link rot. You need to ensure that all the links on your websites are active and that dead links are removed. You do not need to go hunt for individual links because there are many tools that can help you automate this process. Running through this process every week will help ensure that search engines always find your website to be high quality.

| • Home | • Journals | • Instruction |