Welcome to International Network for Natural Sciences | INNSpub

Paper Details

Research Paper | May 1, 2022

VIEWS 18
| Download 19

Swot AHP approach for strategic development of Hiyung cayenne pepper commodity in Tapin Regency South Kalimantan Province

Meidy Harris Prayoga, Ahmad Alim Bahri, Yusuf Azis, Ahmad Yunani

Key Words:


Int. J. Biosci.20(5), 67-77, May 2022

DOI: http://dx.doi.org/10.12692/ijb/20.5.67-77

Certification:

IJB 2022 [Generate Certificate]

Abstract

Tapin is one of the regencies in South Kalimantan Province, which has a comparative advantage over cayenne pepper. The commodity in question is cayenne pepper with the uniqueness of a very high level of spiciness compared to other varieties of cayenne pepper in Indonesia. To realize an increase in the economy of the community and the Tapin Regency area, a comprehensive business development strategy is needed for this commodity. The purpose of the study of the Hiyung Cayenne Pepper Commodity Development Strategy in Tapin Regency, in general, is to produce a comprehensive concept of the cayenne pepper commodity business development strategy that will have a positive impact on improving the community’s economy and the development of rural areas in Tapin Regency. The results showed that the development strategy of cayenne pepper commodity was directed at development priority areas, namely Candi Laras Utara, Candi Laras Selatan, and Tapin Tengah by implementing SO2 integrated partnership program model, SO3 branding strategy, and adding product variants in the form of derivative products and WO1 strategy promotion through social media.

VIEWS 18

Copyright © 2022
By Authors and International Network for
Natural Sciences (INNSPUB)
http://innspub.net
This article is published under the terms of the Creative
Commons Attribution Liscense 4.0

Swot AHP approach for strategic development of Hiyung cayenne pepper commodity in Tapin Regency South Kalimantan Province

Aleksandra F, Gordana RŽV. 2012. Diversification of The Rural Economy as A Function of The Sustainability of Rural Areas. Agriculture & Forestry 58(3), 51–61. http://www.agricultforest.ac.me/paper.php?journal_id=171&id=2112

Albayrak E. 2004. Using analytic hierarchy process (AHP) to improve human performance: An application of multiple criteria decision-making problems. Journal of Intelligent Manufacturing 15, 491–503.

Ariefien M, Fafurida, Noekent V. 2021. Food Crops-Based Development Planning in Efforts to Relieve Poverty Problems. Journal of Development Economics 13, 266–302. https://doi.org/https://doi.org/10.23917/jep.v13i2.175

Dončić D, Popović VM, Lakić Ž, Popović DB, Petković Z. 2019. Economic analysis of wheat production and applied marketing management. Agriculture and Forestry 65(4), 91–100. https://doi.org/10.17707/AgricultForest.65.4.08

Görener A, Toker K, Uluçay K. 2012. Application of Combined SWOT and AHP: A Case Study for a Manufacturing Firm. Procedia – Social and Behavioral Sciences 58, 1525–1534. https://doi.org/10.1016/j.sbspro.2012.09.1139

Kangas J, Pesonen M, Kurttila M, Kajanus M. 2001. SWOT: integrating the AHP with SWOT analysis. In ISAHP.

NCO R, Najmudin N, Istiqomah I. 2013. Local Economic Development Strategy Based on Localindustrial Core Competence. International Journal of Business and Management 8(16). https://doi.org/10.5539/ijbm.v8n16p41

Oreski D. 2012. Strategy development by using SWOT-AHP. Technology, Education, Management Journal 1, 283–291.

Prayoga MH, Bahri AA, Azis Y, Rahmawati E. 2021. Land suitability evaluation to increase Hiyung cayenne pepper production at Tapin district South Kalimantan Province Doctoral Program of Agriculture Science, Postgraduate Lambung Mangkurat University, International Journal of Biosciences, 6655, 126–140. http://dx.doi.org/10.12692/ijb/19.3.126-140

Putaa H, Chachage B, Pasape L, Agron ARIJ. 2019. The role of SWOT analysis and stakeholders characterization towards sustainability of dairy innovation platforms in Lushoto District, Tanzania. 14(6), 46–58. https://innspub.net/ijaar/role-swot-analysis-stakeholders-characterization-towards-sustainability-dairy-innovation-platforms-lushoto-district-tanzania/

Purnamawati IGA, Yuniarta GA Herliyani E. 2021. Local Agricultural Products Strategy to Improve Resilience in a New Adaptation Era. Ekuitas: Jurnal Pendidikan Ekonomi 9(1), 18. https://doi.org/10.23887/ekuitas.v9i1.32918

Solangi YA, Tan Q, Mirjat NH, Ali S. 2019. Evaluating the strategies for sustainable energy planning in Pakistan: An integrated SWOT-AHP and Fuzzy-TOPSIS approach. Journal of Cleaner Production 236, 117655. https://doi.org/10.1016/j.jclepro.2019.117655

Saaty LT. 1993. Pengambilan Keputusan Bagi Para Pemimpin: Proses Hirarki Analitik untuk Pengambilan Keputusan dalam Situasi yang Kompleks (Seri Manajemen, 134), PT. Pustaka Binaman Pressindo.

Wang XP, Zhang J, Yang T. 2014. Hybrid SWOT approach for strategic planning and formulation in china worldwide express mail service. Journal of Applied Research and Technology 12(2), 230–238. https://doi.org/10.1016/S1665-6423(14)72339-9

Yusuf M, Setiawan NY, Supeni AE. 2020. Decision Support System di Era 4.0 (Cetakan 1). IPB Press.

SUBMIT MANUSCRIPT

Style Switcher

Select Layout
Chose Color
Chose Pattren
Chose Background