Wetland farmer’s adoption stage of agribusiness system in Hulu Sungai Selatan Regency, Indonesia
Paper Details
Wetland farmer’s adoption stage of agribusiness system in Hulu Sungai Selatan Regency, Indonesia
Abstract
The agribusiness system is suitable to be used as a development strategy. To formulate an appropriate pattern of agribusiness system for development, we need to understand the stage of adoption of the community. This is very important to help policy makers formulate an appropriate society coaching patterns, which matches the socio-cultural of the region. This study aims to determine the stage of community adoption of the agribusiness system and the percentage of people who are at each stage of adoption. The study also examines the differences in adoption stage of society based on their differences in farming experience. The study will formulate a society coaching pattern that is in accordance with social conditions and the stage of community adoption stage. The results shown that the adoption stage of people in Hulu Sungai Selatan Regency is majority at the assessment or evaluation stage. The research also found that a longer farming experience tend to lead to a higher adoption stage. A more appropriate society coaching patterns includes a package of policies to: eliminate obstructing factors, develop driving factors, promote group pioneering and design agribusiness of community interest.
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