home icon user icon
Welcome to International Network for Natural Sciences | INNS Pub.
Home My Account
Submit Manuscript
double_slash
breadcumb_bg

Comparative perception of readers towards the components of agricultural magazines

Paper Details

Research Paper 01/09/2018
Views (356) Download (11)
current_issue_feature_image
publication_file

Comparative perception of readers towards the components of agricultural magazines

Allah Bakhsh, Tanvir Ali, Baber Shahbaz, Muhammad Iqbal Zafar
Int. J. Biosci.13( 3), 283-289, September 2018.
Certificate: IJB 2018 [Generate Certificate]
Key: Agricultural magazinesComparativeComponentsPerceptions

Abstract

Agricultural magazines have a pivotal role in the dissemination of knowledge among the farming community. In Punjab Province of Pakistan literacy rate is increasing gradually as compared to the previous era, it is important for the success of agricultural magazines to create interest and motivates the individual to search for the new information timely, relevant to readers taste, perceptions and needs. Hence, this descriptive study was proposed to evaluate the reader’s perception towards various components agricultural magazines. The target population in this study was all the readers of Ziraat Nama, Zarri Digest and Nida-e-Kissan magazines in Punjab, Pakistan. The sample size of (400) respondents drawn through systematic sampling technique from three highest circulation agricultural magazines (Ziraat Nama, Zarri Digest and Nida-e-Kissan) selected from three different organizations i.e. state department of agriculture, University of Agriculture Faisalabad, and private organization respectively. The study revealed that 40.00%, 32.20% and 42.50% readers of Ziraat Nama were satisfied regarding the length, writing quality and information presented in articles respectively, followed by 94.2.00% readers were dissatisfied with pictures quality. The 40.00% and 44.40% readers were most satisfied regarding length and information contained articles, followed by 48.10% and 62.90% were satisfied and dissatisfied with writing quality of articles and pictures published in Zarri Digest respectively. The Nida-e-Kissan readers 40.00% and 52.10% were satisfied with length and information contained in articles respectively, followed by 46.90% readers were dissatisfied with picture. It is concluded that different component of agricultural magazines showed a positive effect on the perception level of magazine readers.

VIEWS 8
Cover PDF

Abbas M, Sheikh AD, Muhammad S, Ashfaq M. 2003. Role of print media in the dissemination of recommended sugarcane production technologies among farmers in the Central Punjab-Pakistan. International Journal of Agriculture & Biology 5, 26-29.

Archana T, Sailaja A. 2013. A Study on Quantitative Content Analysis of Farm Magazines in Andhra Pradesh. Global Journal for Research Analysis 2(10), 5-8.

Ayaz M. 2005. Extension and communication. In: Memon, R. A. and E. Bashir (eds.). Extension Methods (3rd Ed.). National Book Foundation, Islamabad, p 121-125.

Carey HA. 1999. Communication in Extension: A Teaching and Learning Guide. FAO, Rome p 15-22.

Farooq S, Muhammad S, Chauhdary KM, Ashraf I. 2007. Role of Print Media in the Dissemination of Agricultural Information among Farmers. Pakistan Journal of Agriculture Sciences 44(2), 378-380.

Gill SS. 2012. Comparative evaluation of web based (PARC, Pakistan) and printed (Zarii Digest, Nida-e-Kissan) agricultural information. M.Sc. (Hons.) Thesis, Institute of Agricultural Extension & Rural Development, University of Agriculture Faisalabad, Pakistan.

Gokulraj MP, Prasad MVL. 2009. Farmers perception about usefulness of agriculture messages. Journal of Communication Studies 1(26), 30-34.

Govt. of Pakistan. 2013. Economic Survey of Pakistan. Ministry of Economic Affairs. Government of Pakistan, Islamabad, Pakistan.

Hanumanaikar RH, Manjunath L, Natikar KV.  2011. Reading behavior of farmers – farm magazines. Karnataka Journal of Agricultural Sciences 24(4), 471-473.

Krishnakumar, KN. 1990. Farm information agenda setting – comparative media analysis. PhD Thesis, Tamil Nadu Agriculture University, Coimbatore, India, p 16-36.

Kumar NK, Rani VS, Reddy MJM. 2013. Farmers Perception about Published Farm Advertisements through Print and Electronic Media. International Journal of Scientific Research 2(9), 5-6.

Muhammad S, Malik NH, Ali M. 2002. Farmers’ Perception Regarding Unidimensional and Multidimensional Approaches to Information Dissemination through Zarii Digest. Pakistan Journal of Agricultural Sciences 39(2), 159-160.

Muhammad S. 2005. Agricultural Extension: Strategies and Skills, Unitech Communications, Faisalabad, Pakistan, p 5-20.

Nain MS. 2003. Effectiveness of Farm Magazine: A Comparative Analysis of Various Components As Viewed By Readers. Rajasthan Journal of Extension Education, 9-15.

Rehman F. 2011. Development Of A Strategy To Enhance The Role Of Print Media In The Dissemination Of Agricultural Information Among Farmers In The Punjab, Pakistan. PhD Thesis, Institute of Agricultural Extension & Rural Development, University of Agriculture Faisalabad, Pakistan.

Shahzad M, Fakhar ul Islam, Umber S, Khan IA, Abdal M, Raza MA. 2011. Role of agricultural publications in disseminating agricultural information among farming community of district Faisalabad. Pakistan Journal of Agricultural Sciences 48(3), 221-224.

Singh AK. 2003. Agricultural Extension: Impact and Assessment. Agrobios, Jodhpur, India, p 115.-130.

Velasco MR, Kowalski R, Lowe JC. 1996. Technology transfer materials: are we learning the technology of transfer? European Journal of Agricultural Education and Extension 3(1), 35-46. https://doi.org/10.1080/1389224968530.0131

Submit Manuscript