Make worthwhile your research work

There are numerous ways to make worthwhile your research work. To ensuring your research reaches as wide and diverse an audience as possible, here are some promotional tools to help ensure your work gets seen, read and cited.

Social Media:
If you use Twitter, Linkedin, Facebook, or other social media platforms, share your article via the Wiley Online Library ‘Article Tools’ box. Remember to also take advantage of any existing Society / College social media sites. If you run a blog, add a post about your article. If you have a contact who runs a blog, ask them to help promote your work.

Update your profile on professional and academic networking sites:
If you’re on Linkedin, Academia.edu, ResearchGate, Mendeley, or any other professional or academic networking site, you can include links to your article, building a complete picture of your professional expertise and accomplishments. People looking at your profile are already interested in you, and highly likely to click through and read your research.

The Wider Web:
Update your faculty or professional website with an entry about your article, including a link. Find a Wikipedia page on a topic related to your article, and add a reference to your paper. Register for your unique ORCID author identifier and add details of the article to your profile

Update web pages:
Lots of people browsing your institutional and departmental websites? You can use this to your advantage by adding a link on your departmental profile page, directing people to your latest article.

Email:
Take advantage of any relevant email messages sent out through your institution or Society / College, or simply add a link to your email signature. Use the Wiley Online Library ‘Article Tools’ box to email your article to interested colleagues. Nominate up to 10 colleagues to receive free access to your article upon publication through Wiley Author Services. Finally, remember to sign up for journal content alerts, so you know when your article is officially published online.

Use your free author e-prints:
E-prints are a link you can share with up to 50 colleagues and friends, giving them free access to your article. You can share your eprint link in any way you like – some authors put it at the bottom of their email signature, some email it to 50 people in their contacts list, and some post it on social media (e.g., Twitter or Facebook).

Video abstracts:
Video abstracts are one way to introduce people to your article, giving you the chance to simply outline the focus of your article. This can be brief (five minutes or less). Videos are becoming an increasingly popular way to encourage others to read your research.

Conferences: Exchange information about your work with fellow researchers face-to-face:
Face-to-face is still the best way to share the importance of your article. Conferences therefore represent a great opportunity to talk to the people that matter the most – your fellow researchers.

Publicity: Talk to the media through your institution or Wiley’s PR News Round Up service:
If you have a potential newsworthy article, let the press office in your institution know about it. No permission is required from Wiley for any press release, but please respect the following points in our PR guide:

Search Engine Optimization: Make your abstract and title clear and searchable.
When search engines check your article, they are looking at two key things: the title and the abstract. Find out more about optimizing your title and abstract, choosing keywords as well as off-page SEO strategies to promote your published article.

Speak to your librarian:
Check your institution has a subscription to the journal you published in. If not, recommend it for the next subscription year.

Finally
After promoting your article, you will want to know how it went. Wiley can help you there, too. ‘Get Citation Alerts’, in the Article Tools box, lets you sign up for citation alerts for your article. You can also track article citations through the ‘Cited By’ tab. Find out more about citation metrics.

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