Proposed science communication plan of school plus home cacao project: Insights from the Penta Helix Model of innovation towards community development
Paper Details
Proposed science communication plan of school plus home cacao project: Insights from the Penta Helix Model of innovation towards community development
Abstract
This qualitative study explores the role of science communication in enhancing community engagement and supporting sustainable development through the School + Home Cacao Project, implemented by the Cagayan State University in the Municipality of Lasam, Cagayan, Philippines. The study aims to develop a comprehensive science communication plan that effectively engages stakeholders from government, academia, industry, civil society, and the public, inspired by the Penta Helix Model. By integrating data from various sources and employing directed qualitative content analysis, the study provides valuable insights into community needs, challenges in cacao farming, and the impact of the project. The findings emphasize the commitment of stakeholders to community development and underscore the significance of interdisciplinary collaboration and inclusivity in driving positive change. With support from government, academic expertise, industry linkages, civil society advocacy, and public enthusiasm, the School + Home Cacao Project exemplifies the transformative potential of effective science communication and collaborative efforts. The proposed science communication plan encompasses tailored communication materials and activities, promoting maximum stakeholder engagement and ownership. The plan’s success is reinforced by sustaining positive perception and enthusiasm among parents and families, thus fostering strong community support and involvement. As a model for community development initiatives, this study showcases how effective communication, guided by the Penta Helix Model, can empower local communities, address challenges, and promote sustainable outcomes. The study offers recommendations for strengthening multi-stakeholder collaboration, implementing long-term monitoring and evaluation, and scaling up similar projects. Emphasizing the importance of inclusive communication, this research contributes to the growing body of knowledge on science communication and its role in community development. Ultimately, the insights gained from this study provide valuable guidance for practitioners and researchers worldwide, supporting their endeavors in driving positive change and progress through effective science communication.
Barnard WM., Parent J., Ponitz CC. 2008. A longitudinal study of the relation between language and theory-of-mind development. Developmental Psychology, 44(2): 498-509.
Besley JC., Nisbet M. 2013. How scientists view the public, the media, and the political process. Public Understanding of Science. 22(6), 644-659.
Bubela T., 2009. Science communication reconsidered. Nature Biotechnology. 27(6), 514-518.
Burns TW., O’Connor DJ., Stocklmayer SM. 2003. Science communication: A contemporary definition. Public Understanding of Science, 12(2), 183-202.
Cacciatore MA. 2016. Yearning for Certainty: Communication and the Public Understanding of Science. Annals of the International Communication Association, 40(1), 3-23.
Carayannis EG., Campbell DF. 2009. “Mode 3” and “Quadruple Helix”: Toward a 21st-century fractal innovation ecosystem. International Journal of Technology Management, 46(3-4), 201-234.
Carayannis EG. 2012. The Quadruple Helix in the Context of Global Change. International Journal of Technology Management & Sustainable Development, 11(1), 1-20.
Carayannis, EG. 2015. The Role of Civil Society in Quadruple Helix Innovation Systems. International Journal of Innovation and Regional Development, 6(6), 447-469.
Carayannis EG. 2018. The Quadruple Innovation Helix: Smart Specialisation Strategies for Sustainable and Inclusive Growth in Europe and Beyond. Foresight and STI Governance, 12(2), 22-54.
Carayannis EG., Campbell DF. 2017. Mode 3 knowledge production in quadruple helix innovation systems. International Journal of Technology Management, 74(1-2), 50-86.
Chan MS., Albarracín D. 2023. Fact-Based Science Communication: A Meta-Analysis. Psychological Science, 34(1), 33-44.
Clark WC. 2003. Sustainability science: A room of its own. Proceedings of the National Academy of Sciences, 100(14), 8059-8061.
Conrad CC., Hilchey KG. 2011. A review of citizen science and community-based environmental monitoring: Issues and opportunities. Environmental Monitoring and Assessment, 176(1-4), 273-291.
Corley EA., Giacobassi, P. 2021. Framing sustainability science: Unpacking disciplinary versus transdisciplinary perspectives. Environmental Science & Policy, 117, 86-92.
Datta PB. 2020. Communication strategies in rural development. Social Change, 50(2), 183-204.
Etzkowitz H., Leydesdorff L. 2000. The dynamics of innovation: From National Systems and “Mode 2” to a Triple Helix of university–industry–government relations. Research Policy, 29(2), 109-123.
Fischhoff B. 2013. The sciences of science communication. Proceedings of the National Academy of Sciences, 110(Supplement 3), 14033-14039.
Holland BA. 2016. The Role of the University in Community Economic Development. Economic Development Quarterly, 30(4), 328-339.
IPCC. 2021. Climate Change 2021: The Physical Science Basis. Contribution of Working Group I to the Sixth Assessment Report of the Intergovernmental Panel on Climate Change. Cambridge University Press.
IPBES. 2019. Global Assessment Report on Biodiversity and Ecosystem Services. Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services.
Jaeger AJ., Katz SN., Jameson JK. 2017. The Role of Higher Education in Community Development: Exploring the Impact of Educational Attainment on Community Well-Being. Economic Development Quarterly, 31(1), 25-37.
Kezar AJ. 2011. What the ivory tower can learn from urban revitalization. Thought & Action, 27(1), 91-102.
Leiserowitz A., Maibach E., Roser-Renouf C., Feinberg G., Rosenthal S. 2017. Climate Change in the American Mind: March 2017. Yale University and George Mason University.
Lidskog R., 2022. Communicating Climate Change: An Integrative Review of Communication Research
Gilbert C. Magulod Jr., Janilete R. Cortez, 2023. Proposed science communication plan of school plus home cacao project: Insights from the Penta Helix Model of innovation towards community development. J. Biodiv. Environ. Sci., 22(6), 54-71.
Copyright © 2023 by the Authors. This article is an open access article and distributed under the terms and conditions of the Creative Commons Attribution 4.0 (CC BY 4.0) license.