The impact of knowledge and perception on environmental stimulus and its effect on young generations attitude towards green products
Paper Details
The impact of knowledge and perception on environmental stimulus and its effect on young generations attitude towards green products
Abstract
It is vital to remember that public acceptance of pro-environmental behavior, as evidenced by the adoption of a sustainable lifestyle, is a critical issue in the fight to protect the environment. The purpose of this paper is to assess the young consumers knowledge and perception on green brand; examine their environmental attitudes and evaluate how these factors can affect their green product purchase intention. The result revealed that consumer knowledge and attitudes towards environment influenced their views on green products. It also demonstrated a strong link between green product perception and purchasing behaviour.
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